Our Journal

Get the latest articles from our journal, writing, discuss and share
branding vs marketing comparison visual. On the left, Branding is represented as the "soul," focusing on identity and "who you are." On the right, Marketing is represented by a megaphone as the "voice," focusing on tactics and "how you speak."
Branding, Marketing Posted on7 months ago

Branding vs Marketing: Why One is Your Soul and the Other is Your Voice

“It’s not who I am underneath, but what I do that defines me.” Batman ..

the rise of cult branding and community marketing
Branding, Marketing Posted on1 year ago

The Rise of Cult Branding: Why Communities Are the New Marketing

In The Social Network, there’s a moment where Sean Parker says, “We lived on far ..

Why Branding Comes Before Marketing
Branding, Marketing Posted on2 years ago

Why Branding Comes Before Marketing: The Hidden Power of a Defined Brand Identity

To mark the first UK show of artist Herni Brande, developers ThemesCamp and German s ..

From Logos to Loyalty: How Branding and Marketing Work Together to Build Trust

To mark the first UK show of artist Herni Brande, developers ThemesCamp and German studio schultzschultz have created the Ledge Wooden at Berlin city. Today most people get on average 4 to 6 hours of exercise every day, and make sure that everything they put in their mouths is not filled with sugars or preservatives, but they pay no attention …

Continue Reading
Show more